Adam Wa Mishmish began as a musical educational cartoon for children. Through music, story, and live performance, we've built one of the most loved Arabic-language children's destinations in the world with a fanbase of more than one million households across the GCC, the wider Arab world, and the global diaspora.
At the heart of Adam + Mishmish are its founders, parents building the show they couldn't find. The characters are named after their son, Adam, and their cat, Mishmish, grounding the series in lived family experience rather than abstract pedagogy. Their work is driven by a lifelong commitment to celebrating the Arabic language and culture in a way that feels joyful, modern, and emotionally true.
Meet the people behind the music, stories, and family experiences that shape Adam Wa Mishmish.
Hend BaghdadyCEO
Luma AladnaniCo-Founder, President, Adam’s Mom
Lina AladnaniCo-Founder, COO, Adam’s Aunt
Ibrahim TahaCo-Founder, Musical Director, Adam’s Dad
Lutfi ZayedCo-Founder, Chief Creative OfficerA few of the places where Adam Wa Mishmish has been featured, celebrated, and covered.
Feature profile on the founding family — Luma, Ibrahim, and Lina — and how the project began when Adam was around two years old.
Visit Mention →Visual feature describing the collaborative family effort and the goal of making Arabic learning a pleasurable experience for children growing up in regions where many young people prefer English.
Visit Mention →he article describes how the project began as simple homemade songs to teach Adam basic Arabic.
Visit Mention →Arabic-language interview-style feature with Luma Adnani about the team's creative process.
Visit Mention →Coverage of Adam wa Mishmish joining the DMZ incubator with the goal of expanding into the North American market.
Visit Mention →Announces the seed round led by Saudi initiative Hadi Badi with participation from Jordanian angel investors and an additional $50,000 from the Shoman Foundation tied to an innovation award.
Visit Mention →India-based edtech industry publication's coverage of the seed round, naming Hadi Badi as lead investor and emphasising the husband-wife founding team.
Visit Mention →Regional MENA startup publication coverage of the same funding round, with founder background and team description.
Visit Mention →Arabic-language UAE press coverage of the live Adam wa Mishmish concert at Expo 2020 Dubai.
Visit Mention →Bilingual English/Arabic coverage of the Dec 14, 2021 concert at the Dubai Millennium Amphitheatre.
Visit Mention →US-based Arab community media announcement of the Adam wa Mishmish live performance hosted by the Alif Institute, framed as an interactive musical show for diaspora children to sing, move, and discover Arabic together.
Visit Mention →Listing for a 30–45 minute interactive musical show in New York City featuring favourite Adam wa Mishmish songs.
Visit Mention →The Adam wa Mishmish educational children's channel project was awarded the King Abdullah II Ibn Al Hussein Order of Distinction, Third Class, in recognition of its role in spreading interactive Arabic-language education through music.
Visit Mention →Adam wa Mishmish was named a winner in the fourth cycle of the ESCWA Digital Arabic Content Award for Sustainable Development, announced at an Award Ceremony on 14 April 2025 as part of the Arab Forum for Sustainable Development 2025.
Visit Mention →The Shoman Foundation funded Adam wa Mishmish three separate times. The third grant was awarded as a prize for the Foundation's innovation award and was used to build the Learn Arabic with Adam Wa Mishmish platform.
Visit Mention →Brand-safe partnership opportunities built around family, culture, and joyful Arabic learning.
Adam Wa Mishmish is one of the few Arabic-language children's brands operating at scale with full brand-safety verification. Every song, story, and episode is framed for age-appropriateness, cultural respect, and educational value before it reaches our audience.
