Who We Are
Adam Wa Mishmish began as a musical educational cartoon for children. Through music, story, and live performance, we've built one of the most loved Arabic-language children's destinations in the world with a fanbase of more than one million households across the GCC, the wider Arab world, and the global diaspora.
At the heart of Adam + Mishmish are its founders, parents building the show they couldn't find. The characters are named after their son, Adam, and their cat, Mishmish, grounding the series in lived family experience rather than abstract pedagogy. Their work is driven by a lifelong commitment to celebrating the Arabic language and culture in a way that feels joyful, modern, and emotionally true.
At the heart of Adam + Mishmish are its founders, parents building the show they couldn't find. The characters are named after their son, Adam, and their cat, Mishmish, grounding the series in lived family experience rather than abstract pedagogy. Their work is driven by a lifelong commitment to celebrating the Arabic language and culture in a way that feels joyful, modern, and emotionally true.
Channel Launched in 2016 and viewed from over 50 countries
Monthly sold out classes
in Jordan and NYC
in Jordan and NYC
Over 350 live plays and concerts across the ME and US
1.1 Million+ Subscribers,
118 million+ views on YouTube
King Abdullah II Order of
Distinction 2025
Distinction 2025
ESCWA Digital Arabic Content Award
2024-2025
Our Team
Meet the people behind the music, stories, and family experiences that shape Adam Wa Mishmish.
Press & Awards
A few of the places where Adam Wa Mishmish has been featured, celebrated, and covered.
The National (UAE)
2017
How a Jordanian family is trying to save the Arabic language, one cartoon at a time
Feature profile on the founding family — Luma, Ibrahim, and Lina — and how the project began when Adam was around two years old.
Visit Mention →The National (UAE)
2017
BTS with Arabic cartoon Adam Wa Mishmish
Visual feature describing the collaborative family effort and the goal of making Arabic learning a pleasurable experience for children growing up in regions where many young people prefer English.
Visit Mention →Jordan Times
2017
Parents’ Arabic-learning series for son goes viral
he article describes how the project began as simple homemade songs to teach Adam basic Arabic.
Visit Mention →Hikayti
2018
Arabic blog feature
Arabic-language interview-style feature with Luma Adnani about the team's creative process.
Visit Mention →Toronto Metropolitan University
2021
Startup helps children learn Arabic through a cartoon called Adam Wa Mishmish
Coverage of Adam wa Mishmish joining the DMZ incubator with the goal of expanding into the North American market.
Visit Mention →Wamda
2021
Edtech startup Adam Wa Mishmish raises $475,000 Seed funding
Announces the seed round led by Saudi initiative Hadi Badi with participation from Jordanian angel investors and an additional $50,000 from the Shoman Foundation tied to an innovation award.
Visit Mention →EdTechReview
2021
Arabic Language Learning Platform Adam Wa Mishmish Raises $475K in Seed Funding
India-based edtech industry publication's coverage of the seed round, naming Hadi Badi as lead investor and emphasising the husband-wife founding team.
Visit Mention →The Startup Scene
2021
Adam Wa Mishmish Secures $475K Fund
Regional MENA startup publication coverage of the same funding round, with founder background and team description.
Visit Mention →Emarat Al Youm
2021
حلم آدم ومشمش.. أصبح حقيقة في إكسبو
Arabic-language UAE press coverage of the live Adam wa Mishmish concert at Expo 2020 Dubai.
Visit Mention →Dubai Global News
2021
Adam Wa Mishmish springs into life at Expo 2020
Bilingual English/Arabic coverage of the Dec 14, 2021 concert at the Dubai Millennium Amphitheatre.
Visit Mention →Arab America
2026
Alif Institute Presents: USA Adam wa Mishmish team LIVE!
US-based Arab community media announcement of the Adam wa Mishmish live performance hosted by the Alif Institute, framed as an interactive musical show for diaspora children to sing, move, and discover Arabic together.
Visit Mention →The People's Forum (NYC)
2025
Adam Wa Mishmish in New York
Listing for a 30–45 minute interactive musical show in New York City featuring favourite Adam wa Mishmish songs.
Visit Mention →King Abdullah II Order of Distinction
2025
King Abdullah II Order of Distinction (Third Class)
The Adam wa Mishmish educational children's channel project was awarded the King Abdullah II Ibn Al Hussein Order of Distinction, Third Class, in recognition of its role in spreading interactive Arabic-language education through music.
Visit Mention →UN ESCWA
2025
Digital Arabic Content Award for Sustainable Development
Adam wa Mishmish was named a winner in the fourth cycle of the ESCWA Digital Arabic Content Award for Sustainable Development, announced at an Award Ceremony on 14 April 2025 as part of the Arab Forum for Sustainable Development 2025.
Visit Mention →Abdul Hameed Shoman Foundation
Innovation Award
The Shoman Foundation funded Adam wa Mishmish three separate times. The third grant was awarded as a prize for the Foundation's innovation award and was used to build the Learn Arabic with Adam Wa Mishmish platform.
Visit Mention →
Sponsorships & Collaborations
Brand-safe partnership opportunities built around family, culture, and joyful Arabic learning.
Adam Wa Mishmish is one of the few Arabic-language children's brands operating at scale with full brand-safety verification. Every song, story, and episode is framed for age-appropriateness, cultural respect, and educational value before it reaches our audience.
Adam Wa Mishmish is one of the few Arabic-language children's brands operating at scale with full brand-safety verification. Every song, story, and episode is framed for age-appropriateness, cultural respect, and educational value before it reaches our audience.
Original songs & branded episodes
Social campaigns across TikTok, Instagram, and YouTube Shorts
Character licensing for packaging, in-store activations, and product lines
Live shows & musical theatre collaborations
360° family campaigns
Cause-based partnerships
Let's build something meaningful